Gartner and McKinsey’s approach to data-driven enterprises in 2024

Gartner and McKinsey’s approach to data-driven enterprises in 2024

Data-driven companies, those that base their decisions on concrete data and accurate analysis, are preparing for a decade of radical innovation, as predicted by Gartner. In this article, we explore the trends that will shape the year 2024, based on studies by Gartner and McKinsey.

Table of Contents:

  • The rise of Low-Code
  • The growth of IT investment
  • The evolving role of the CIO
  • New disruptive technologies
  • Innovation in data warehousing
  • The role of the Chief Data Officer (CDO)
  • Empowering employees through data
  • The deployment of platforms or platform solutions


In today’s business era, the power of data has become an invaluable resource. Companies that take a data-driven approach are best positioned to navigate the complex world of digital innovation. But what does the future hold?

In this article, we invite you to explore in depth the trends that data-driven enterprises will need to embrace in 2024. From the adoption of revolutionary technologies to the transformation of the role of the CIO (Chief Information Officer), our journey in this quest for knowledge will lead us to understand how companies can prepare for the challenges and opportunities on the horizon.

Through the analysis of renowned research such as Gartner and McKinsey, we break down the keys to digital transformation that will define the business landscape in the coming years.

From the growing importance of Low-Code to emerging technologies such as neuromorphic computing, our goal is to provide a comprehensive view of what it means to be a data-driven company in 2024. Get ready to dive into a world where data drives innovation and where decisions are based on concrete insights. Welcome to the next decade of digital revolution!

The rise of the Low Code

One of the most prominent trends is the growing adoption of Low-Code tools. According to Gartner, by 2024, 75% of large enterprises will use some form of Low-Code. These platforms enable process digitization, automation, platform integration and efficient application creation.

Low-Code will become a cornerstone for data-driven companies seeking agility and efficiency in their digital transformation.

Growth in IT spending

Gartner estimates that global IT investment will exceed $5.1 trillion by 2024.

Companies are investing in automation and efficiency technologies to drive large-scale growth with fewer employees. This means that companies must be prepared to adopt innovative technologies and be agile in their implementation.

The evolving role of the CIO

By 2024, Gartner predicts that 25% of CIOs in large traditional companies will be responsible for the operational results of the digital business, becoming true COOs.

This reflects the growing importance of technology in business decision making. CIOs will need to combine the attributes of an operations manager with a strong technology vision and a deep understanding of business objectives.

New disruptive technologies

Gartner also warns of the “digital wall” that traditional computing technologies will face by 2025.

This will drive the shift to new paradigms such as neuromorphic computing, as new technologies such as artificial intelligence require substantial computing power. Data-driven companies must be willing to embrace these advanced computing architectures.

Innovation in data storage

By 2024, 30% of digital enterprises are expected to require evidence of DNA-based storage. This will mean exponential data growth, requiring advanced storage technologies to manage this explosion of information. Data-driven companies must be prepared to adapt and take advantage of these advances.

El papel del Chief Data Officer (CDO)

According to McKinsey, the role of the Chief Data Officer (CDO) will expand to generate value. Data will be embedded in every decision, interaction and business process. Data management related to privacy, security and resilience will become prioritized and automated.

Empowering employees through data

By 2025, nearly all employees are expected to naturally and regularly use data to support their work. This means organizations must foster a data-driven culture that enables employees to make informed decisions and focus on innovation, collaboration and communication.

The deployment of platforms or “platform solution”.

Something that we visualize from Conciliac is that data driven companies are starting to abandon the “point solutions” and implement a “platform solution”. According to Oscar Barone’s column, CEO of Conciliac, on this issue: “Organizations that provide point solutions will soon no longer have a place in a market where B2B buyers are adopting B2C habits. The end consumer may come to a platform driven by an advertising action, but if they arrive with a specific purchase intent they need to have autonomy once they are in. Therefore, that platform will need to deliver that frictionless experience.”

Moreover, the B2B link values much more an ecosystem of integrated solutions in the same place and where the technologies available there can provide much more than a soluble section, but rather an infinite web of powerful actions, capable of managing, robotizing and scaling into opportunities for business.

In fact, according to the Harvard Business Review, what separates great companies from average companies is the ability to make decisions quickly, intelligently and based on data. This does not refer to management decisions, but to the possibility of democratizing this option by giving that ability to all parts of an organization, especially on the front line where strategy meets reality and customers are won or lost.

Therefore, a “platform solution” is, in concrete terms, a concept designed for companies but also for the people behind these companies, which encompasses different needs, solutions and problems that respond to the core of the software itself or to a specific vertical or industry.

In addition, and according to McKinsey, streamlining end-to-end processes can reduce fixed costs by 20% to 30% and accelerate service delivery by 20%, while increasing customer satisfaction by 5% to 10% and revenue by 3% to 5%.

The business landscape in 2024 and beyond will be driven by technological innovation, intelligent data management and adaptation to new disruptive technologies.

Data-driven companies that embrace these trends will be better prepared to face a future full of opportunities and challenges. Conciliac, as a company committed to innovation, can confidently project its future in this exciting journey towards digital transformation.