Are you in control of your business data? Or is it the data the one that controls your business? Answering this great question is one of the keys to Data Management. Depending on how you do it, this will significantly influence the productivity and competitiveness of your company.

In this article we will show you the advantages and benefits of Data Management as well as the importance of using a data processing solution to optimize your processes.

Only when you control the data in an intelligent, flexible, agile, and fast way will you be able to respond to many of the needs of your company.

What is Data Management and why is it important?

Data Management consists of storing, classifying and organizing data to get the most out of it.

All companies accumulate data. Now more than ever thanks to digitization:

  • Marketing data, such as advertising costs, conversion rates, or campaign ROI.
  • Customer data, such as interactions, purchases, service rating
  • Administrative data, such as billing, bank receipts or taxes
  • Human Resources data, such as performance evaluation, travel expenses, labor costs, vacations …

If your company lives in the 21st century, it will accumulate more and more data. Data increases knowledge of the market and your business, but it also makes arriving the right conclusions more complex.

Managing a lot of data also increases the work of your employees. Well, they must compare, validate, and manage more tables and eventually more information.

Without a tool that allows you to cross data or compare different variables, it will be very difficult for you to use them to improve decision making.

Which advantages does Data Management bring to your company?

Starting to have good data management or enhancing Data Management can be crucial for the success of your business.

Many people talk about digitization, but it is not simply about acquiring some random program. You need solutions that allow you to optimize the way you manage your business data, so that this becomes a competitive advantage.

What are the main advantages of managing your company’s data effectively?

  • Increase the productivity of your employees. They will no longer have to repeat the same accounts over and over again, because you will have implemented automation solutions that help you reach the same results in an agile and flexible way.
  • Save costs. The processes will be much faster, and you will not need to have so much data stored, consuming space in your systems and generating greater errors and confusion.
  • Anticipate and avoid risks. By having quick knowledge of all the data of your company, you will be able to make better decisions and you will commit less human errors that can have an invisible economic cost, until you realize it.
  • Make better decisions, since it is no longer the data that dominates you, now you tame the wild data. You can be certain that the information you have is accurate and precise, and you will not have to wait for manual reports to be prepared.
  • Centralized data management, thus improving internal communication between the different areas of your company. Forget about working with multiple programs that do not interact with each other, or sharing data generating more manual work, instead of saving yourself and your company from other problems.

In short, the effective management of data is the key to having a good Return on Investment in your company’s processes.

One way to start managing your data intelligently is through an EDM (Enterprise Data Management), in which you can organize and streamline the business management of your data and have control of the data in your company.